Team

Senior Team

Fraser Reid

  • Former Head of Sports Law at City firm, Theodore Goddard and, prior to that, with sports marketing company Advantage International.
  • Commercial sports law specialist, advising principally on:

    - commercial contracts (endorsements, sponsorship, broadcast, new media and merchandising);

    - sports personalities management and representation issues, image rights;
  • - player contracts
  • - IP issues, brand protection and exploitation.

    Also advises on disciplinary, doping and regulatory matters.
  • Clients have included:

    Leading sportspersons (Ian Thorpe, Ben Cohen, Paul Gascoigne, Darren Gough, Lawrence Dallaglio, Martin Johnson, Charlie Hodgson, Sir Bobby Charlton and Mark Richardson), sports marketing companies, sports bodies (including the Scottish Rugby Union and the Celtic League), various football and rugby clubs, numerous brands including sponsors of 1999 and 2003 Rugby World Cups, 2000 and 2004 Olympics, 2002 FIFA World Cup and 2004 Euro Championships.
  • Fraser is a committee member of the British Association of Sport and Law and a regular contributor to sports business conferences and publications.
  • He is listed as a leading sports lawyer in both the Legal 500 and the Chambers directories.

  • With his sporting prowess on the football and rugby fields cruelly ended by injury, Fraser now resorts to a mixture of armchair sport, snowboarding, golf and the odd Marathon or two.