Sponsorship and Sports Marketing
We have extensive experience of negotiating sponsorship and marketing partnership agreements for corporate sponsors and sports rights holders alike. We have a full understanding of where sponsorship value can be won and lost and always strive to add value to our clients' sponsorship initiatives.
We advise on activation issues in sports marketing including copy and image clearance, compliance with regulations and database marketing issues. Our lawyers are fully across issues raised by integration of media content into the sponsorship mix, particularly in the mobile wireless space. We also negotiate and draft player endorsement agreements for players and brands.
Our unique knowledge of the sports marketing sector enables us to outstrip our clients' expectations of traditional legal advice by assisting with introductions to relevant partners, from specialist PR agencies to Premiership footballers.
Contacts: Andy Korman , Fraser Reid, Nic Couchman
Recent advice provided includes:
- A mobile wireless company on sponsorship and mobile media rights agreement with leading FA Premier League football club
- An international federation on title sponsorship agreements (and secondary sponsorships) for major international event
- A beer brand on sponsorship of major international rugby tournament
- A multinational sponsor of various sports events on policy for rights acquisition of player imagery
- A leading corporate sponsor on various major sponsorship agreements in football and entertainment
- Leading international footballers on endorsement contracts in sportswear, video games, drinks, media and other brand sectors
- A multinational sports event on sponsorship of referees' jerseys
- A major sportswear brand on numerous footballer, cyclist, athlete and golfer endorsement agreements
- A car manufacturer on sponsorship of tennis event
- Major sport-based sponsored programming projects
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